Explore Japan only steps
from Grand Central Terminal
UMAMI GALLERY
UMAMI GALLERY
Pop-up store showcasing distinctive Japanese cuisine and unique goods, presenting exclusive dishes and products sourced from across Japan.
Curated Media-Enhanced Retail Space
ASOBIBA: Enhance Your Japan Journey
ASOBIBA means "a place to play" in Japanese. With our unique selection of Japanese products, we aim to create a fun and exciting space that sparks joy and fills every visitor with a sense of wonder and excitement.
OPEN HOURS : 11:00 am - 16:00 pm
From Monday to Saturday
*Open hours may vary depending on the pop-up event being held.
Pop-up Now Open!
KAYANOYA
Brings high-quality Japanese seasonings like dashi and soy sauce to the U.S., focusing on traditional flavors made from natural ingredients for easy use in modern kitchens.
Coming Soon …
GUILY GEAR
Brings high-quality Japanese seasonings like dashi and soy sauce to the U.S., focusing on traditional flavors made from natural ingredients for easy use in modern kitchens.
OCT - EVENT
KAYANOYA
Brings high-quality Japanese seasonings like dashi and soy sauce to the U.S., focusing on traditional flavors made from natural ingredients for easy use in modern kitchens.
AUG - EVENT
INARI ZUSHI
Indulge in the delicate tofu pocket infused with our special dashi broth, generously stuffed with Japanese short-grain rice, and topped with a variety of fillings.
AUG - EVENT
WAGYU MASTER
Juicy, tender premium A5 Wagyu served with rice and grilled vegetable exclusively offered by WAGYU MASTER.
AUG - EVENT
Cozy Tea Loft ×
BAO BUN MAN
Free topping for your favorite tea drink with Japanese savory bun
JUL - EVENT
beard papa’s
Limited Flavor “Matcha Cookie Crumble“
from New York, NY
JUL - EVENT
KARLSBALLS
Special Osaka-style Okonomiyaki
from New York, NY
APR - EVENT
Menya Jiro
Ramen Shop
from New York, NY
